Saturday, October 29, 2011

No Wonder our Students Love our Techie Classes

Social Networking Affects Brains Like Falling in Love

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Photographs by Bryce Duffy
Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company.
The essence of affection. The cuddle chemical. In other words, oxytocin. This hormone, produced daily by your brain and mine, is the reason I'm on my back, trying to remain perfectly still inside a magnetic-resonance-imaging machine secreted in the basement of a cheerless building at the California Institute of Technology. Even though I am cocooned by earplugs and noise-cancellation headphones, it's freakishly loud in here, a mix of jackhammer pulses and a hurricane whoosh of air. In other words, it's your typical MRI experience -- save for the Apple laptop bolted a couple of feet above my head, the mouse on my chest, and the unbearably sad video playing on the MacBook screen.

The full article is HERE.


  1. I read the article on the research of "Dr. Love." Here is a sample I really found interesting, from his dissertation: "He concluded that trust was the variable that showed whether a society was working well, and when it did, the economy would take off on its own." I present to you the U.S., according to "Dr. Love" with a high level of trust and China, with among the lowest.

  2. So, little true provides a booming economy. High levels of trust equates to a whole bunch of oxytocin high individuals hooked on social media and tech gadgets while the economy barely recovers. I'm now searching for his dissertation. That variable is flawed in my opinion!

  3. An interesting idea! Yes, we must keep using social media because we like it, because it makes us feel good. Some people aren't into it, though, so it must not work the same for everyone!